大家乐彩票开户



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胡健健:云集“超級品牌

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吳炳新:三株即將“歸來

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玫琳凱順應中國市場消費變化 力做最時尚品牌

時間:2019-12-27 12:38來源:信息時報 作者:信息時報 點擊:
2019年,是玫琳凱“厚積薄發”的一年。先是玫琳凱全新彩妝子品牌“Pink Young”在意大利首發。隨后在上海時裝周,玫琳凱的獨立美容顧問首次進入后臺擔任化妝師,新品牌Pink Young也成

MEILINKAIXINBANGONGDALOU

【直報網北京2019年12月27日訊】(信息時報)大家乐彩票开户2019年,是玫琳凱“厚積薄發”的一年。先是玫琳凱全新彩妝子品牌“Pink Young”在意大利首發。隨后在上海時裝周,玫琳凱的獨立美容顧問首次進入后臺擔任化妝師,新品牌Pink Young也成為了上海時裝周2019秋冬GALALAND社交禮服發布官方指定專業彩妝類合作伙伴。不僅如此,玫琳凱從2017年正式更名后,其事業線也從美妝事業向健康事業拓展。如今,隨著玫琳凱海淘平臺全新上線,消費者無論身處何地都能觸及玫琳凱的一線產品。

JINNIAN,MEILINKAIZHONGGUOHUAN“DANSHENG”LESHOUWEINVXINGZONGCAI。QIANGAOJIYINGXIAOFUZONGCAIWENGWENZHIZAI7YUE1RIZHENGSHISHENGRENMEILINKAIXINYIRENDAZHONGGUOQUDE“ZHANGMENREN”。DUIYUMEILINKAIZAIZHONGGUOSHICHANGDEXIAYIBUFAZHAN,WENGWENZHIBIAOSHI“ZHONGGUODESHICHANGGEJUZHENGZAIFASHENGZHUJILIEDEBIANGE。WOMENYIFANGMIANJIANCHIZONGBUDECELVE;YIFANGMIANZHENDUIZHONGGUOXIAOFEIZHEDEXUQIUJIJIZHUANBIAN,KAITUOBENTUSHICHANG。BIANSHIWEIYIDEBUBIAN,WEICI,WOMENXINXINSHIZU。”

在市場前景與年輕化之間取得平衡

大家乐彩票开户 MEILINKAIZUOWEIZHIXIAOXINGYEDEMEIZHUANGJUTOUQIYE,ZHUANZHUNVXINGSHIYESHIQIZUIYINYIWEIAOZHICHU。JULEJIE,CHUANGLIYU 1963 NIANDEMEILINKAI,CONG 5 ZHONGCHANPINQIBU,DAORUJINYIYONGYOU300DUOKUANCHANPIN,BAOKUOHUFU、CAIZHUANG、XIANGSHUIYIJIGANGGANGSHEJIDEYINGYANGPINZAINEI。1995NIAN,MEILINKAILAIDAOLEZHONGGUO。CIHOU17NIANJIAN,MEILINKAIZHONGGUOYIJIEJIN100BEIDEYEJIZENGCHANGSUDUZHUJIANYINGXIANGQUANQIU,ZAI2013NIANZHENGSHICHAOYUEMEIGUO,CHENGWEIMEILINKAIQUANQIUZUIDADESHICHANG。ERMEILINKAIZHONGGUOZAIQUANGUO35GEZHUYAOSHENGSHIJUNSHEYOUFENZHIJIGOU。

BUJINMEILINKAI,ZAIQUANQIUJINGJIXINGSHIYITIHUADEDANGXIA,ZHONGGUOSHICHANGZAIGUOJISHANGDEDIWEISHIJUZUQINGZHONG。ERRUHESHIYINGGUANGKUOERFUZADESHICHANGHUANJING,MANZUCHAYIHUAXUQIU,ZHESHISUOYOUKUAGUOQIYEJINRUZHONGGUOSHICHANGMIANLINDESHOUYAOKETI。NEIZHONGGUOSHICHANGDEJIYUHEZAINI?YOUSHUJUXIANSHI,YUJIDAO2020NIAN,WOGUO65SUIYISHANGLAOLINGRENKOUJIANGDA1.67YIREN,YUEZHANQUANSHIJIELAOLINGRENKOU6.98YIRENDE24%。LINGYIFANGMIAN,ZAIPINPAIDAZAODEQUSHISHANG,ZHONGGUOQUEJINRULEPINPAINIANQINGHUASHIDAI,JIXIAOFEIZHEQUXIANGYUXIAOFEIGENGSHISHANGDEPINPAI,YIJIPINPAIYEQINGXIANGYUKAOLONGGENGNIANQINGDEXIAOFEIZHERENQUN。

大家乐彩票开户 NEIPINPAIRUHEZAILAOLINGHUAJINGJIQUSHIHEPOZAIMEIJIEDEPINPAINIANQINGHUAZHONGXUNQIUPINGHENG?MIANDUIZHEYITOUHAONANTI,MEILINKAIGEICHUDEDAANSHI“WODOUYAO”。ZUIXIANZHUDEBIANHUA,DANGSHUMEILINKAIZAI2017NIANJIANGQIYEMINGZIGAICHENG“MEILINKAI(ZHONGGUO)YOUXIANGONGSI”,QUDIAO“HUAZHUANGPIN”SANZI,ZHEYEYUSHIZHUMEILINKAIZHENGSHIBUJUDAJIANKANGCHANYE,QIYEZAIZHONGGUOBENTUHUAZHANLVEDESHENGJIYUTUPOZHONG,KAISHILEXINYILUNDEJINHUA。

“ZHESHIWOMENBIANGEDEYIZHONGTAIDU,XIWANGQIYENENGMANZUGENGDUOXIAOFEIZHEDEXUQIU。ERSHEZUJIANKANGSHIYE,YEZHENGMINGMEILINKAICONGGUANZHUNVXINGKEHUDEXUQIUMANMANZHUANYIDAOJIATING。”WENGWENZHISHUODAO。

從“美”入手,吸引年輕一代

CHUANGLI56NIANDEMEILINKAI,DUIYUXIAOFEIZHELAISHUO,NANMIANHUIJUEDESHI“MAMAYONGDEDONGXI”,RUHETUOQUZHECENGWAIYI,CHENGWEIMEILINKAIJINNIANLAIYIZHIZAITUPODEFANGXIANG。“2019NIANSHIMEILINKAIPINPAISHENGJIDEYUANNIAN,WOMENZAIBUDUANZHONGSUZIJIDEPINPAIXINGXIANG。SHIWOMENKAISHIZHUIZHUNIANQINGYIDAIDEQIPAOXIAN。”WENGWENZHIGAOSUJIZHE,ZAISHANGSHIDANGRI,Pink YoungDECAIZHUANGTAOZUSHOUQING,ZHECIDAMAIYIWEIZHUCAIZHUANGKAISHICHENGWEIMEILINKAIXINDEZENGCHANGDIAN。

SHUODAO“Pink Young”DETUICHUSHIRUHEYIJIJIZHONGNIANQINGREN。WENGWENZHIBIAOSHI,ZHEBINGFEIYUNQI,CHENGGONGDEBEIHOUDEYIYUMEILINKAISHEJIZHONGXINDESHELI,GAIZHONGXINDINGWEIZHUANYECHAOLIUYANJIUJIGOU,NENGWEICHANPINYANFAZUOZHICHI。ZAOZAIJINNIAN3YUE,SHEJIZHONGXINJIUZAIMILANJUBAN“2019QUANQIUCAIZHUANGSECAICHAOLIUQUSHIFABUHUI”,BINGFABULEWEILAILIANGNIANQUANQIUSECAIQUSHI,JINGZHUNYUCEQUANQIUXINYILUNDEFENSEFENGSHANG,Pink YoungYOUCIERSHENG。

“BUJINSHIWO,BAOKUOWOJIUSUI、SHANGXIAOXUEDEXIAONVER,YIJIERSHISUICHUTOU、GANGGANGDAXUEBIYEDEDANVER,WOMENQUANJIARENYONGDEDOUSHIMEILINKAIDECHANPIN。”GEYUNSHIMEILINKAISHIDUONIANDEZHONGSHIGUKE,TABIAOSHI,HAODECHANPINZIJIHUISHUOHUA,MEILINKAIQUESHIBANGZHUZIJIJIEJUELEHENDUOJIFUWENTI,ERNVERMENZAIKANJIANLAOMAZHEGEHUOSHENGSHENGDEANLIHOU,ZIRANERRANYEHUIZUOCHUXUANZE。

深耕健康事業 發掘“新賽道”

CHULESHENWAZAIMEIRONGMEIZHUANGXINGYEDEXINJIYU,MEILINKAIHUANJIANGYEWUFANCHOUTUOZHANDAOLEDAJIANKANGLINGYU。SHUJUXIANSHI,QUANQIUWUDABAOJIANPINPINPAIDEZHONGGUOSHICHANGXIAOLIANGZHANBIPUBIANZAI20%-50%ZHIJIAN。JUPUHUAYONGDAOYUCE,WEILAIWUNIAN,ZHONGGUOBAOJIANPINDESHICHANGGUIMOJIANGXINZENG1000YIYISHANG。

大家乐彩票开户 DUICI,ZAI2016NIAN,MEILINKAITOUZI1.3YIYUAN,ZAIHANGZHOUDAZAOLEMEILINKAIQUANQIUSHOUGEYINGYANGPINSHENGCHANJIDI,BINGZHENDUIZHONGGUOSHICHANGTUIYIRIJIANDIAOYANGPINXILIE。SUIHOUZAI2018NIAN,MEILINKAI(ZHONGGUO)KEJIZHONGXINZHENGSHIQIMU。JULEJIE,GAIKEJIZHONGXINTOUZIECHAOGUO5000WANYUAN,YONGYOUQUANQIUXIANJINDECHANPINKAIFASHIYANSHIJIGAOBIAOZHUNDEYANJIUPINGTAI,WEILAIJIANGFUZEMEILINKAIQUANQIUYINGYANGPINDEYANFAHECHUANGXIN。

大家乐彩票开户 “WOMENZHILIYUSUZAOGENGQUANMIAN、GENGPINGHENGDEMEILIGAINIAN。MEIZHUANGCHANPINKESHIXIANJIFUDEWAIZAIMEI,DIAOYANGPINZEYOUZHUYUSHIXIANSHENTIDENEIZAIJIANKANGHEQUANJIAJIANKANG。”WENGWENZHIBIAOSHI,CHULECHANPIN,MEILINKAIRENWEIBANGZHUXIAOFEIZHETIGONGJIANKANGSHENGHUODEGUIHUAHEZHISHIGENGWEIZHONGYAO,“JIANKANGCHANPINZAIZHONGGUORENGSHUSHIYIGEXINXINGSHICHANG。XIAOFEIZHEYOUHENQIANGDEJIANKANGXUQIU,DANQUEFALILUNCAOZUO。MEILINKAIZHILIYUXIANGXIAOFEIZHE、TEBIESHIMEIGEJIATINGDEMUQINCHUANDIKEXUEDEJIANKANGZHISHI,ZHEYESHIWOMENDEQIYEZERENSUOZAI。XIWANGZAIWOMENDEBANGZHUXIA,MEIGEJIATINGZHONGDOUNENGYOUYIWEIZHANGWOJIANKANGZHISHIDECHENGYUAN。”

WANGBEISHIZAI2004NIANJIARUMEILINKAI,CHENGWEIJINGXIAODUIWUZHONGDEYIYUAN。TAGAOSUJIZHE,ZHESHIDUONIANJIAN,MEILINKAIGEITAYINXIANGZUISHENDEBIANHUAJIUSHIBAJIANKANGSHIYETUIXIANGXIAOFEIZHE。“HENDUONVXINGYINWEIJIANGUJIATINGHEGONGZUO,SUOYIHUICHANGQICHUYUYAJIANKANGZHUANGTAI,BIRUSHIMIAN、PIBEIDENG。WOMENYIQIANDUICIBINGBUZAIYI,ZONGJUEDEKANGYIKANGJIUGUOQU。ZHIDAOMEILINKAIKAISHIGUANZHUJIANKANGLINGYU,BINGJIANGJIANKANGDESHENGHUOLINIANGUANSHUGEIWOMEN,WOMENCAIFAXIANJIANKANGDEYINSHIHESHENGHUOZUOXIKEYIRANGZIJIBIANDEGENGHAO。”WANGBEIGAOSUJIZHE,TATEBIERENTONGMEILINKAITICHANGDE“MEIGEJIATINGDOUYAOYOUYIGEDONGJIANKANGDEREN”。RUJIN,TAGENFUMUYIQISHENGHUO,YEHUIBACONGMEILINKAIXUEXIDAODEJIANKANGZHISHIFENXIANGGEIFUMU,“RANGWOXINWEIDESHI,WOFUMUDESHENTIYUELAIYUEHAO。SUIRANWOMUQINZAIBANNIANQIANHUANLERENGONGXIGAI,DANJINGGUOKEXUEDEDIAOYANG,RUJINTARIXINGYIWANBUDOUBUZAIHUAXIA。”

布局人工智能和AI科技

ZAIMEILINKAIFAZHANDETONGSHI,WANGBEIYECHENGCHANGWEILEMEILINKAISHOUXISHOUQUANJINGXIAOSHANG。“CONG2016NIANDAO2017NIAN,ZAIWOFUZEDEQUYUDAGAISHIXIANLE50%DEYEWUZENGCHANG。QIZHONG,JIANKANGPINLEIDEXIAOSHOUZHANBIDA30%YISHANG。”TAXIANGJIZHESHUODAO,ZHEZENGCHANGDEBEIHOULIBUKAIMEILINKAITUICHUDEWEIXINGUANFANGSHANGCHENGXIAOCHENGXU、AIZHIHUIJIANKANGXIAOJIQIRENXIAOCHENGXUYIJIGAOKEJIAIPIFUCESHIYIDENGFUZHULEICHANPIN,“ZAIMEILINKAI,NISHISHIKEKEDOUYAOXIANGZHURUHEMANZUXIAOFEIZHE,‘BEIPO’YUSHIJUJIN。”

大家乐彩票开户 QISHI,ZAOZAI2003NIAN,WEIJIEJUEMEIRONGGUWENDEQUHUONANWENTI,MEILINKAIZAIZHONGGUOLVXIANTUIXINGDIANZISHANGWUXITONG,RANGKEHUKEYIWANGSHANGXIADAN、WANGYINZHUANZHANG,GONGSIHUIJIANGSHANGPINJIZHONGPEISONGDAOZHIDINGDIDIAN。XIANGBIZHIXIA,DANGSHIQITAGONGSIDEJIEJUEFANGANHUANSHIZAIGEDIDAMIANJIPUCANGCHUWEIZHU,SHENZHIMEILINKAIZAIMEIGUOZONGBUDANGSHIDOUWEIQIYONGXITONG,DANGJINDIANSHANGPINGTAIDEBAZHUTAOBAOYESHIZAITONGNIAN5YUECAICHENGLI。CHAOQIANBUSHUDEDIANSHANGXITONG,WEIMEILINKAIZHONGGUOSUIHOUJINIANYEWUDEBAOFASHIZENGCHANGDIANDINGLEHOUQINZHICHITIXI,BINGBANGZHUMEILINKAI20DUONIANDESHIJIANLIBAOCHIYEWUWENBUFAZHAN。

LINGWAI,SUIZHUXIAOFEIZHEDUIMEIRONGHEHUFUCHANPINDERENZHIGENGCHENGSHU,MEILINKAIZHENDUIGUKEDEMEIRONGKESHEJIYEZUOCHULEXIANGYINGDEDIAOZHENG。“WOMENWEIMEIRONGGUWENPEIBEILE 50 BEIGUANGXUEJINGPIANDEGAOKEJIPIFUCESHIYI,SHENZHIHUANSHIYONGLERENGONGZHINENGJISHU。”WENGWENZHIJIESHI,GUWENDEPIFUFENXIYIHUIDUIKEHUJINXINGPIFUFENXI,LEJIEPIFUDESHUIFEN、YOUZHIDANXING、MAOKONG、FUSEDENGLIUGEWEIDU,RANHOUWEIKEHUTIGONGGEXINGHUADEHUFUFANGANHECHANPINTUIJIAN,“WOMENHUANSHIYONGZENGQIANGXIANSHIJISHU,RANGKEHUKEYITONGGUOSHOUJISAOMIAOZIJIDELIANBU,YULANHUAZHUANGXIAOGUO。”

力爭成為時尚前沿的60歲新品牌

大家乐彩票开户 “WOMENXIANYAOZHAODAOWEILAI,CAINENGYONGYOUWEILAI。”ZAIWENGWENZHIKANLAI,WEILAISHISHUYUNIANQINGRENDE。DANGXIAZHENGGEXIAOFEISHICHANGNIANQINGHUAQUSHIJIAQIANG,18-24SUIXIAOFEIZHEDEGOUMAILIZHENGJUEQI;YUZHIXIANGYING,MEILINKAIYIJINGKAISHIYITUOMEIGUOZONGBUQIANGDADEKEYANSHILIKUAISUTUIJINCHANPINYANFA,JINNIAN,MEILINKAIHUIDUIZHONGYAODEHUFUCHANPINXIANJINXINGQUANMIANDESHENGJIGENGXIN,WEILAIJIUJIANGZAIDUANSHIJIANNEIMIANSHIPIMEIYIMEIDEGAOJINENGHUFUCHANPINXIAN。

LINGWAI,XIACHENSHICHANGDEQIANLIYEZAIBAOFA。SUIZHUZHONGGUOCHENGZHENHUADETUIJINHESHEJIAOMEITIDEXINGQI,YIERXIANSHICHANGYUXIACHENSHICHANGDECHAJUZAISUOXIAO。MEILINKAIZIDAIGUOJIBEIJINGDESHEJIZHONGXINHEHAITAOPINGTAI,WULUNXIAOFEIZHESHENCHUHEDI,PINGTAIDOUYOUNENGLIWEIQITIGONGQUANQIUTONGYIDECHAOLIUQUSHIJICHANPIN。ERSUIZHUXIAOFEIZHEJIANDUOSHIGUANG,PENGYOUQUANDESHEJIAOFENXIANG,ZHENGZHUBUQUDAICHUANTONGDEGUANGGAOMOSHI,YINFAXIAOFEILANGCHAO。MEILINKAIZHONGGUOSHUNYINGKOL(GUANJIANYIJIANLINGXIU)JUEQIDEQUSHI,YU 2018 NIANZAIZHONGGUOTUICHULEMK STARJIHUA,CHIXUZHICHIXIAIHUAZHUANGNVXINGJIANGQIXINGQUZHUANHUAWEISHIYE。

玫琳凱將于 2023 年迎來企業成立 60 周年。翁文芝告訴記者,她非常期待那一天的到來。她說:“我希望 60 歲的玫琳凱能一如既往保持活力。它將是一個擁有悠久歷史的品牌,同時也是充滿活力青春、走在創新和時尚前沿的品牌。”

(YUANBIAOTI:MEILINKAISHUNYINGZHONGGUOSHICHANGXIAOFEIBIANHUA LIZHENGZUO“ZUISHISHANG”DEDUOBIANPINPAI)

ZERENBIANJI:LANMEI

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