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連鎖餐飲品牌在二三四線市場拉開爭奪戰

時間:2013-12-20 12:00來源:第一財經周刊 作者:第一財經周刊 點擊:
市場的變化讓所有洋快餐品牌都不得不開始考慮“下沉”。隨著一線以及沿海發達城市的競爭加劇,成本增加,利潤下降,這些公司要想保持發展之初的增長速度,向新一線城市擴張成

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而擁有2000家門店且99%都在二三線城市的德克士,其產品價格雖然與肯德基相當,卻采用密集開店的策略獲取規模效應,并對肯德基、麥當勞進行圍攻。 德克士降低加盟門檻,開放加盟—德克士90%的門店為加盟,同時提供多種規格的門店去適應不同的社區,一個德克士加盟店可以盈利的銷售額,放在肯德基門店可能則難以實現盈虧平衡。

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