大家乐彩票开户



無限極董事長李惠森:刷

無限極董事長李惠森:刷

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無限極張前:大健康產業

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黃金寶:構建雙中臺 面

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鄭聯軍:我不認為直銷行業遇到了寒冬

時間:2019-12-18 12:11來源:知識經濟 作者:知識經濟 點擊:
從幾年前的微商到如今層出不窮的社交電商,新一輪電商創業浪潮似乎正在到來。但是,大浪淘沙后,移動社交電商是否就是那個對的彼岸?反觀直銷行業,在轉型和新工具賦能后,將

【直報網北京12月18日訊】(知識經濟)從幾年前的微商到如今層出不窮的社交電商,新一輪電商創業浪潮似乎正在到來。但是,大浪淘沙后,移動社交電商是否就是那個對的彼岸?反觀直銷行業,在轉型和新工具賦能后,將迎來什么樣的新未來?

JINRI,YEJIEZHIMINGRENSHIZHENGLIANJUNJIESHOU《ZHISHIJINGJI》ZHUANFANG,WEIDAJIAJIEDULEYIDONGSHEJIAODIANSHANGYUZHIXIAODEQUBIEYUJINGZHENGGEJU。

《知識經濟》:聽說您比較仔細地考察過電商行業,具體有什么感受?

鄭聯軍:大家乐彩票开户我從2014年就開始關注微商與電商的發展,在我看來,從微商到社交新零售、移動電商,其實都是中國互聯網快速發展的附屬產物。以微商為例,沒有微信朋友圈,就沒有微商。微商的崛起,便是收割互聯網紅利的結果。

BUGUO,ZAIZAOQIDEFAZHANGUOCHENGZHONG,WEISHANGBINGBUZHUZHONGXIANXIAPEIXUN,DANGCHANPINCHUXIANZHILIANGHUOZHESHOUHOUFUWUWENTI,WEISHANGDEXINYUJIUHUISHOUDAOYINGXIANG。DENGYISHIDAOWENTIDESHIHOU,ZAILAIXIANGBANFAJINXINGTUANDUIJIANSHEHETUANDUIGUANLIZEWEISHIYIWAN。

ZAIZHE,YOUYUWEISHANGSHIHULIANWANGSHEJIAOGONGJUDEFUSHUPIN,ZAI“SHEJIAOPILAO”XIA,YUELAIYUEDUODERENKENENGHUIPINGBIPENGYOUQUANYINGXIAO。RUJIN,RENMENDUISHAICHANPIN、SHAITUANDUI、SHAISHOURUDENGSUOWEIDE“WEISHANGTAOLU”YEZHUJIANQINGCHU,WEISHANGKEXINDUDADAZHEKOU。YINCI,WEISHANGJINGJI、“PENGYOUQUANJINGJI”ZHENGZAIXIAHUA。

MIANLINZHEBANXINGSHI,WEISHANGBUDEBUKAISHIZHUANXING,ZHUANXINGDEFANGXIANG,BIANSHIYIDONGSHEJIAODIANSHANGLINGYU。

《知識經濟》:您怎么看移動社交電商?

鄭聯軍:某種程度上,移動社交電商或許只是一個假命題。因為如果社交軟件無電商、電商平臺無社交,哪來的社交電商?其本質還是社交零售。

DANGXIACHULEZAIDIANPUHUOZHEGOUWUZHONGXINYINGXIAO,QISHIDOUSHIYAOXIANSHEJIAOZAIXIAOSHOU,YEJIUSHISHEJIAOLINGSHOU。TONGYANG,JIARUYOURENSHIPAOYEWUDEXIAOSHOU,QIANTIYESHIXIANYAOYOURENSHITADEKEHU,XIANYOUSHEJIAO,RANHOUCAIHUIYOUSHENGYIDECUCHENG。

SUOWEI“YIDONGSHEJIAOXINLINGSHOU”,DAODIXINZAINALI?WUFEIHUANSHILIYONGPENGYOUQUANHUOZHESHEJIAOGONGJUFABUCHANPINZIXUNJINXINGYINGXIAO。YOUCICONGLIZUDIANSHANGKAN,YIDONGSHEJIAODIANSHANGLUOJIBUTONG,BENZHISHANGHUANSHISHEJIAOGONGJUDEFUSHUCHANPIN。

JINLAI,SHIMIANSHANGDEYIDONGSHEJIAODIANSHANGPINGTAIRUYUHOUCHUNSUNBANCHUXIAN,BUSHAOPINGTAIDACHU“ZIYONGSHENGQIAN,FENXIANGZHUANQIAN”DEKOUHAOLAIXIYINCONGYERENYUAN。

DANZIXIFENXIHOUWOMENKEYIFAXIAN,XIAOFEIZHEZAIDABUFENDIANSHANGPINGTAIGOUWUJIBENSHANGDOUNENGSHIXIAN“ZIYONGSHENGQIAN”,YINWEIZHESHIDIANSHANGXIANGBISHITIDIANCUNZAIDEYOUSHI。ER“FENXIANGZHUANQIAN”NI,QISHIJIUSHILEIZHIXIAOMOSHI。GUOQU,WEISHANGYAOZIJIFAHUO,XIANZAIBIANCHENGPINGTAIFAHUO;GUOQU,ZHIDUYOUZIJISHEDING,SHOUGONGJIESUANJIANGJINMOSHI,XIANZAIBIANCHENGPINGTAITONGGUOHOUTAIXITONGTONGYIJIESUAN。RUCIYILAI,GUOQUDEWEISHANGJIUBIANCHENGLEDIANSHANGHUADEZHIXIAO。

WENTISHI,YIFANGMIAN,DIANSHANGPINGTAIBENLAISHIYAOQUZHONGJIANHUA,ERJIARULESHEJIAO、YINYONGLEIZHIXIAOMOSHIYIHOU,PINGTAIXUYAOJIANGDALIANGDELIRUNFENPEIGEIZHONGJIANSHANG。LINGYIFANGMIAN,WULUNPINDUODUOHUANSHITAOBAOKE,SHEJIAODIANSHANGPINGTAIDELIRUNBENSHENJIUBUGAO,RUHEJIEJUEZHELIANGZHEDEMAODUN?YEJIUSHISHUO,YIDONGSHEJIAODIANSHANGPINGTAILIZUDESHIYIGEFEIZHENGSHIDESHANGYEHUANJING。

JINGUANXIANZAIYOUSHANGQIANJIAYIDONGSHEJIAODIANSHANG,DANMINGNIANHUOXUJIANGYINGLAIXINGYEXIPAI。

《知識經濟》:既然移動社交電商的本質是類直銷模式,那它和直銷的區別在哪里?

鄭聯軍:大家乐彩票开户這些類直銷的移動社交電商和直銷企業比起來,在團隊管理和教育培訓方面還是有不少差距。

SHISHISHANG,ZHIXIAOZHEZHONGMOSHIBENSHENJIUHENNANZUO,NANJIUNANZAITUANDUIJIANSHEHETUANDUIGUANLI。SUHUASHUO,RENYURENZUIYUANDEJULI,JIUSHI“NIDENAODAI”DAO“WODENAODAI”。NEIXIEZAIZHIXIAOXINGYEDUONIANDEREN,YIDINGFEICHANGDONGRENXING,YOUJIAOYUPEIXUNDEJICHU,ZHIYOUZHEYANGCAINENGBATUANDUIJIANSHEHAO。

HENDUODAXINGCHUANTONGQIYEGANGSHEZUZHIXIAOSHI,DOUZUODEHENJIANNAN。YINWEILAOBANBUDONGDETUANDUIGUANLI,DOUSHIXIANXUEXIANMAI,MOZHUSHITOUGUOHE;RUGUOMEIYOUWANSHANDEXITONG,MEIYOUZHENZHENGDONGDETUANDUIYUNYINGHUOZHEXITONGYUNYINGDELINGDAOZHE,WUFAZHENZHENGNINGJUTUANDUILILIANG,BIANHUIXIANRUGUANLIBUDANGDENIZHAO。

大家乐彩票开户 ZHEYESHIWEISHENMEZHIXIAOXINGYESHIZHONGQIANGDIAOXITONGDEZHONGYAOXING,XITONGYOUYIZHENGTAOYUNYINGLIUCHENG、YUNYINGMOSHIYIJIPEIXUNGUANLIJIZHI,YOUCIJINGYINGQILAICAINENGQINGCHESHULU。

ZHEJIUYAOQIU,XIANGYAOZHUANXINGZUOZHIXIAODEQIYEJIAYIDINGYAOCHENGCHANGZAITUANDUIDEQIANMIAN。YINWEIDUIYUHENDUOZHIXIAOXITONGLINGDAORENLAISHUO,TAMENDAOLEYIJIAXINQIYEHOU,MEIYOUJIANLISHIYEDEGAINIAN,ERSHIBAZHIXIAODANGCHENGYIGEXIANGMUQUZUO,DANGRANXIANGMUJIUYOUZHOUQILE。RUGUODANGCHENGYIFENSHIYEQUZUO,YONGCHANGYUANDEYANGUANGLAIJINGYING,JIEJUWANQUANBUYIYANG。

WUYONGZHIYI,WEISHANG、SHEJIAODIANSHANGQIYEYOUKUAISUJINRENDEHAOCHU,DANTUANDUISONGSANYESHIBUDEBUMIANDUIDEWENTI,TAMENGENGQUEFATUANDUIJIANSHEHETUANDUIGUANLIFANGMIANDEJINGYAN。

《知識經濟》:您認為直銷和電商平臺有什么區別?它們未來的競爭會怎么樣?

鄭聯軍:電商平臺講的是線上互聯網思維,比如互聯網公司做強做大以后,靠的并不再是線下目標。一個月線下近200萬會員的量級,在互聯網思維當中,可以說不值一提。而且,這200萬會員可能并不穩定,甚至說沒就沒。

ZAIZHEZHONGHULIANWANGSIWEIZHONG,DIANSHANGPINGTAIZHIYAOZUODEZUGOUHAO,JIUYOUDALIANGYONGHUYUANYIZHUDONGJIARU。JUGELIZI,DANGWOMENXIAZAITENGXUNDEYIKUANYOUXIApp,QISHIMEIYOURENHEYIGETENGXUNGONGSIDEGONGZUORENYUANHUOZHEYINGXIAORENYUANLAIDUIWOJINXINGTUIJIAN,ZHEZHIHOU,WOMENZHIYAOHUANXIANGWANZHEKUANYOUXI,JIUBUHUIXIEZAITA。DANSHI,RUGUOSHIBIERENTUIJIANGEIWOYIGEYOUXIRUANJIAN,WOWANWANHOUHENKENENGJIUBUHUIWANLE。

TONGYANG,TAOBAOZAIZAOQIFAZHANDESHIHOU,YEMEIYOUXIANGJINTIANDEYIDONGDIANSHANGZHEYANG,BIRUNIZAITAOBAOKAIDIANDETONGSHI,ZAIJIESHAOQITARENCHENGWEITAOBAODIANZHU,TAOBAOJIUHUITIGONGLIRUNFENCHENGGEINI。PINDUODUOYEMEIZHEMEZUO,WEISHENME?YINWEISIWEIMOSHIHEDENGLIANGJIBUYIYANG。

大家乐彩票开户 KEJIANDIANSHANGHEZHIXIAOGONGSIDELIZUDIANBUYIYANG。DIANSHANGSHIPINGTAISIWEI,KAOLVDESHIZONGYINGYEE、LIRUNDENGPINGTAILIYI,ERZHIXIAOKAOLVDESHIJINGXIAOSHANGDEYEJIHELIYI,ZHIYOURANGJINGXIAOSHANGZUODA,SHUIZHANGCHUANGAO,ZHIXIAOQIYECAIHUISHIXIANDAFAZHAN。

《知識經濟》:您怎么看目前“直銷行業遭遇的寒冬”?

鄭聯軍:大家乐彩票开户我并不認為2019年直銷行業遇到了寒冬。首先,隨著直銷牌照越來越多,很多直銷企業因為管理不善,出現了打擦邊球甚至違規的動作,國家因此加大對直銷行業的監管也是意料之中。

QICI,BAIRIXINGDONGDEKAIZHAN,YESHIZHONGGUOZIMEITIFANLANDECHANWU。ZIMEITIWEILECENGREDU,SHENMEREBAODAOSHENME。ZHEYECHUXIANLEDALIANGBUGUIFANSHENZHIQINQUANDEBAODAO。BIRU,YOUYIJIAZAZHISHEMEIYOUJINXINGSHIDIDIAOCHACAIFANGBIANZHUANZAILEBIERENDEWENZHANG,HOULAIYOUYINBAODAOBUSHIXIANGQIYEZUOCHUDAOQIAN。YINWEIZIMEITIDEYEMANSHISHENZHIJIXINGFAZHAN,HENDUOWENTIBIANZOUXIANGLEEHUADEYIMIAN。

ZUIHOU,GUANYU“ZHIXIAONANMIN”DEWENTI,ZAIWOKANLAI,BAOXIAN、FUZHUANG、FANGDICHANDENGGEGEXINGYEDOUYOU“NANMIN”。ERZAIZHIXIAOXINGYE,RENRENDOUYOUJIHUICHENGGONG,DANGRANYEBUSHIRENRENDOUNENGCHENGGONG。YISHIMEIGERENDUICHENGGONGSHEDINGDEBIAOZHUNBUYIYANG,ERSHICHENGGONGYUFOUQUJUEYUXUEXIHEXINGDONGDESUDU。

《知識經濟》:越來越多直銷企業融合或者轉型電商,您覺得直銷的未來如何發展?

鄭聯軍:大家乐彩票开户人需要健康、美麗,也需要成就感和榮耀感。好的直銷企業,一定是把滿足人們的這類需求當成使命。事實證明,直銷始終是經典營銷方式。

WEILEXIANGDIANSHANGNEIYANGZUODAOGENGHAOYINLIU,HENDUOZHIXIAOQIYEDOUDAZAOLEZIJIDEDIANSHANGPINGTAI。DANSHIYAOZHUYI,YOUDIANSHANGYINLIUERLAIDESHI90HOU、00HOUWEIDAIBIAODEXINYIDAIXIAOFEIQUNTI,YOUZHUWANQUANBUTONGDEDESIWEI、YUYANHEXINGWEIMOSHI。

大家乐彩票开户 ZAIDUONIANFAZHANZHONG,ZHIXIAOQIYEYOUQISHILAOPAIZHIXIAOQIYEYIJINGXINGCHENGLEXIANGDUIGUDINGDEYUNYINGMOSHI。SHEHUIDECHELUNGUNGUNXIANGQIAN,YONGLAOFANGFA、YONG70HOUSHIYONGDEGONGJUGEN90HOUGOUTONGDESHIHOU,HUIYOUZHANGAI。

DANSHI,ZHIYAONENGZUOCHUZHUANBIAN,SHANYONGXIANDAIHULIANWANGGONGJU,SHIYINGNIANQINGRENDEXINGWEIXIGUAN,ZHIXIAOYIRANKEYIJIXUXIANGQIANJINFA。BUGUANSHEJIAORUANJIAN,HUANSHISHEQU、DUANSHIPIN、ZHIBORUANJIAN,DOUKEYIBEIZHIXIAOLIYONG。XIANZAIZHIXIAOQIYEYAOZHUANXING,YAOCHUANGXIN,BUSHIZAIXINGSHISHANGCHUANGXIN,SHIZAIYISHISHANGCHUANGXINHENAXIN,YAOJIENASHEHUIDEJINBU,JIENAXINGONGJU。

ZAIZHONGGUOJINGJIDEBANTULI,ZHIXIAOSHIYIGEFEICHANGYOUYIDEBUCHONG,WULUNSHICHUANGYE、JIUYEHUANSHILADONGNEIXU。DANGRANTAZHISHIYIGEBUCHONGERYI,BUKENENGCHENGWEISHEHUIDEZHULIU,DANRENGRANWEIZHONGGUOJINGJIHERENMINSHENGHUOGONGXIANLILIANG,HUIYIZHIFAZHANXIAQU。

社會向前發展,沒有人可以預料未來的商業環境到底怎樣。不管風往哪兒吹,只要符合市場需求,擁有良好的團隊建設能力,能為老百姓帶來優質產品,這樣的模式或者企業,走到哪里都不怕。

(YUANBIAOTI:ZHENGLIANJUN:WOBURENWEIZHIXIAOXINGYEYUDAOLEHANDONG)

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