大家乐彩票开户



韓金明新年祝福:為實現

韓金明新年祝福:為實現

大家乐彩票开户2020NIANLAILINZHIJI,WODAIBIAOHEZHIYOUDEDONGSHIHUI,DUIYIZHIYILAIGUANXIN、AIHUHEZHIYOUDEDESHEHUIGEJIEPENG

胡健健:云集“超級品牌

胡健健:云集“超級品牌

大家乐彩票开户12YUE21RI,YOUXINCAIJINGZHUBANDE“CHANYEXIANGSHANG”DIERJIEQUANQIUXINCHANYEJINGJIFENGHUIZAIHANGZHOUJUXING,LAIZITAO

吳炳新:三株即將“歸來

吳炳新:三株即將“歸來

WUBINGXIN,ZHEWEIJINAN、SHANDONGNAIZHIQUANGUOCENGJINGJIAYUHUXIAODERENWU,YIJING“CHENJI”LEHENDUONIAN。XUDUO

當前位置: 直銷報道網 > 熱點 >

2019成為直銷企業轉型新零售的“爆發元年”

時間:2020-01-03 11:50來源:信息時報 作者:信息時報 點擊:
受“權健”事件影響,今年年初,國家市場監督管理總局等13個部門開啟了聯合整治保健市場亂象的“百日行動”,整個直銷行業的發展一時陷入“寒冬”。大部分直銷企業都變身“隱身

【直報網北京1月3日訊】(信息時報)受“權健”事件影響,今年年初,國家市場監督管理總局等13個部門開啟了聯合整治保健市場亂象的“百日行動”,整個直銷行業的發展一時陷入“寒冬”。大部分直銷企業都變身“隱身”模式,有的甚至停止了對直銷板塊的運營。在直銷行業“急轉直下”之時,社交電商卻“風生水起”,拼多多、蘑菇街、云集等社交電商企業陸續上市。

《2019ZHONGGUOSHEJIAODIANSHANGXINGYEFAZHANBAOGAO》XIANSHI,2018NIANWOGUOSHEJIAODIANSHANGSHICHANGGUIMODA1.2WANYIYUAN,ZHANZHENGGEWANGLUOLINGSHOUJIAOYIGUIMODE14%,SHEJIAODIANSHANGJIAOCHULEYIFENPIAOLIANGDECHENGJIDAN。YUJIDAO2020NIANZHONGGUOSHEJIAODIANSHANGSHICHANGGUIMOKEDA3WANYIYUAN,SHEJIAODIANSHANGQIANJINGYIPIANDAHAO,YISHEJIAOWEIYINGXIAOJICHUDEZHIXIAOXINGYEKAISHIJIANGMUGUANGJUJIDAOSHEJIAODIANSHANGLINGYU。2019NIAN,GENGSHICHENGWEILEZHIXIAOQIYEZHUANXINGXINLINGSHOUDEBAOFAYUANNIAN。

傳統直銷模式已不適合企業發展

大家乐彩票开户 RIQIAN,YAFANGZHONGGUOXIANGGUANFUZERENZAIJIESHOUJIZHECAIFANGSHIJIUTIDAO,YAFANGZAIZHONGGUOYITINGZHILESUOYOUZHIXIAOBANKUAIDEYEWU,BAOKUOZHUDONGJIANGZHIXIAOPAIZHAOTUIHUI。MUQIAN,ZHONGGUOSHICHANGYESHIYAFANGJITUANZAIQUANQIUWEIYIMEIYOUZHIXINGZHIXIAOTIXIDEQUYU。“JINJINIAN,YAFANGTONGGUODUIBIJIDAQUDAODEYUNYINGQINGKUANGFAXIAN,ZHIXIAOBANKUAIDEYEJIYIWURENHEZENGCHANG。”GAIXIANGGUANRENSHIXIANGJIZHESHUODAO。

大家乐彩票开户 SHENWEIDIYIJIAZAIZHONGGUOQUDEZHIXIAOPAIZHAODEQIYE,YAFANGRUJINBUJUDEQUANQUDAOZHUANXINGKEWEI“CHUIXIANG”LEZHIXIAOQIYEZHUANXINGDE“HAOJIAO”。CONGQUNIANQI,YAFANGZAIZHONGGUOYIJINGWANCHENG“MEIRONGZHUANMAIDIAN+DIANSHANG+HUAZHUANGPINZHUANYINGDIAN(SHANGCHAO)”DEQUANQUDAOBUJU。

CHUYAFANGWAI,QITAZHIQIJINGUANHUANWEIQIEDUANZHIXIAOBANKUAIDEJINGYING,BUGUOZHUANXINGYISHIPOZAIMEIJIE。JIZHELEJIEDAO,ZAOZAI2015NIAN,ANLIJIUDUIWAIXUANBULEZIJIDE“YIDONGSHEJIAODIANSHANG”ZHANLVE。CONG2013NIANQI,ANLITONGGUOSHISHISHUZIHUAZHANLVE、TIYANZHANLVEHENIANQINGHUAZHANLVE,WEIYINGXIAORENYUANDAZAOO2OCHUANGYEPINGTAI。DAO2018NIAN,ANLIZHONGGUOQUANMIANSHENGJIYIDONGSHEJIAODIANSHANGPINGTAI“ANLIYUNGOU”,TONGSHISHANGXIANLE“ANLIWEIGOU”,CONGERDAZAOLE“YIBUSHOUJI、YIGEXINGQU、YIQUNPENGYOU”DEXINANLICHUANGYEMOSHI。

CHULEANLI,GEDAZHIQIYEDOUCHUANGLILEZIJIDEXIANSHANGSHANGCHENG。BIRU,RUXINDEXINGXIANGCHENG、MEILINKAIDEHUAYANGFUWUPINGTAI、SANSHENGDEYOUXIANGYUNSHANG、KANGMEIYICHUANGDEO2OPINGTAI、LONGLIQIDEJUHAOWANG、WANMEIDEYOUCONGSHANGCHENGDENGZAIJINNIANDOUYILUODISHENGGEN。YIXINGXIANGCHENGWEILI,ZUOWEIRUXINDEXIANSHANGSHIYEPINGTAI,“XINGXIANGCHENG”SHIXIANBAOKUOXIAOSHOU、SHEJIAO、XIADAN、FUWUDENGZAINEIDELIUDAHEXINGONGNENG。MEILINKAIZEQIDONGLE“LANHAIZHANLVE”BINGTUICHUQUANXINZAIXIANXIAOSHOUMOSHI,LIANJIEXIANSHANGXIANXIA,WEIXIAOFEIZHEDAZAOQUANFANGWEIDEFUWUPINGTAI,ZHENGSHICHUANGJINXINLINGSHOUZHENDI。

WEILEWANSHANXINLINGSHOUBUJU,QIYECHULEDAZAOXIANSHANGPINGTAI,XIANXIATIYANGUANYESHIZHIXIAOQIYEBUSHUDEZHONGDIAN。JIZHELEJIEDAO,RUXINXIAYIBUZAIZHONGGUONEIDISHICHANG,JIANGJUJIAOZAIQUANGUO41JIATIYANGUANHEXINGXIANGDIANLUXUJINXINGHUANXINSHENGJI,JIANGMENDIANDAZAOCHENGRUXINZHIXINTIYANZHONGXIN。ANLIJIANGBIANBUQUANGUODECHUANTONGDIANPUSHENGJIWEITIYANMENDIAN,ZAIXIANXIASHIXIANTONGGUOTIYANGUAN、JIAOYUPEIXUNDENGFUZHUSHOUDUAN,JINERZHICHISHENGHUODARENZAIANLIPINGTAIZIZHUCHUANGYE,XINGCHENGYIGEFUZHIHEYANJINDEBIHUAN。YUJIJINNIAN,ANLIXIANYOUDE266JIATIYANSHITIJICHUANTONGDIANPUJIANGQUANMIANSHENGJIWEI230JIATIYANSHITIMENDIAN。

線上渠道成直企發力的關鍵

NEICHUANTONGZHIXIAOQIYEZAIXINLINGSHOUFANGMIANDEZHUANXINGXIAOGUORUHENI?JIZHELEJIEDAO,SUIZHUMEILINKAI“LANHAIZHANLVE”DETUIJIN,QIYEJIANGDUICHANPINYUQUDAOJINXINGSHUANGZHONGGENGXINHUANDAI。CHANPINFANGMIAN,ZAIHUFUXIANSHANG,QIYEJIANGZHUANZHUYANFA、CAIYONGJIANDUANKEJIDEGAOJINENGCHANPINMANZUBUTONGNIANLINGCENGXIAOFEIZHEDEXUQIU。LINGWAI,MEILINKAIHUANZHENDUIZHONGGUOSHICHANGKAIFACHUBAOJIANPINXILIE;QUDAOFANGMIAN,MEILINKAIZAIKANDAOXIANSHANGQUDAODEXIANZHUZENGCHANGHOU,YEKAISHIJUJIAODAOKEJIHUFUYUDIANSHANGSHUZIHUAJIEHEDELINGYU。MEILINKAICONGQUNIANKAISHIDUIWEIXINXIAOCHENGXUDENGYIXILIEXIANSHANGQUDAODEKAIFA。JINNIAN,ZAIBAOZHENGXIANYOUXIAOSHOUMOSHIDEQIANTIXIA,MEILINKAIHUANTUICHULEQUANXINDEZAIXIANXIAOSHOUQUDAO。

ERYAFANGJINGGUOYINIANDENULI,ZAIQUANQUDAOFANGMIANYIYOUSUOJIANSHU。BIRU,QIXIADEMEIRONGZHUANMAIDIANZHENGZAITUIJIN6.0XINGXIANGDIANDEGAIZAOSHENGJI,QUANGUOYOUCHAOGUO300JIADIANPULVXIANWANCHENG。AVONYAFANGDEHUAZHUANGPINZHUANYINGDIANJISHANGCHAOQUDAOZAIGUOQULIANGNIANYESHIXIANLEKUAISUKUOZHANG,FUGAICHAOGUO2.8WANJIAWANGDIAN。

“如新今后將在產品研發、線下體驗、電商平臺、社群銷售、物流售后體系等領域全面發力,對產品、平臺、專案進行有機地協同整合,進而賦能新直銷的人、貨、場重構。”如新大中華區信息技術暨策略及商機創新副總裁寧鐘在接受媒體采訪時指出,直銷企業倘若能通過“人、貨、場”進行數字化重構,將能加速新直銷實現全面落地。

(YUANBIAOTI:BIANSHEN“YINSHEN”MOSHI 2019CHENGWEIZHIXIAOQIYEZHUANXINGXINLINGSHOUDE“BAOFAYUANNIAN”)

ZERENBIANJI:LANMEI

【TEBIESHENGMING:BUFENWENZIJITUPIANLAIYUANYUWANGLUO,JINGONGXUEXIHEJIAOLIUSHIYONG,BUJUYOURENHESHANGYEYONGTU,QIMUDEZAIYUCHUANDIGENGDUODEXINXI,BINGBUDAIBIAOBENPINGTAIZANTONGQIGUANDIAN。BANQUANGUIYUANZUOZHESUOYOU,RUSHEBANQUANHUOLAIYUANBIAOZHUYOUWU,QINGJISHIHEWOMENQUDELIANXI,WOMENJIANGXUNSUCHULI,XIEXIE!】

解讀新聞熱點、呈現敏感事件、更多獨家分析,盡在以下微信公號,掃描二維碼免費閱讀。

頂一下
(0)
0%
踩一下
(0)
0%
分享到:
------分隔線----------------------------
發表評論
請自覺遵守互聯網相關的政策法規,嚴禁發布色情、暴力、反動的言論。
評價:
?
關于我們 | 聯系我們 | 誠聘英才 | 服務條款 | 廣告服務 | 頻道合作 | 本網內容授權書
Copyright ? 1998 - 2013 rajivweb.com All Rights Reserved
直銷報道網 © 版權所有