大家乐彩票开户



完美古潤金:我是一個華

完美古潤金:我是一個華

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章詩辰:從“微商女神”

YIGELAIZIZHONGGUOSHICHANGDE90HOUNVHAI,YICHAOHUXIANGXIANGDESUDUZAILIANGNIANNEIDENGDINGMEILEJIAJINGXIAOSHANGCONGWEIQIJI

白學鋒:直銷企業在推進

白學鋒:直銷企業在推進

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雅芳裁員 歐萊雅品牌:停止卡尼爾在華業務

時間:2014-01-08 16:28來源:每日經濟新聞 作者:每日經濟新聞 點擊:
在美國化妝品品牌露華濃宣布退出中國市場之后,進入中國市場7年多的化妝品巨頭歐萊雅集團旗下大眾化妝品品牌卡尼爾也步其后塵。

【ZHIBAOWANG1YUE8RIXUN】(MEIRIJINGJIXINWEN)ZAIMEIGUOHUAZHUANGPINPINPAILUHUANONGXUANBUTUICHUZHONGGUOSHICHANGZHIHOU,JINRUZHONGGUOSHICHANG7NIANDUODEHUAZHUANGPINJUTOUOULAIYAJITUANQIXIADAZHONGHUAZHUANGPINPINPAIKANIERYEBUQIHOUCHEN。

OULAIYAZHONGGUOFANGMIANZUORI (1YUE7RI)JIESHOU《MEIRIJINGJIXINWEN》JIZHECAIFANGSHIBIAOSHI,ZUOCHUGAIJUEDINGSHICHUYUZHANLVEKAOLIANG,GONGSIJINXINGPINPAIZHONGZU,ZAIDAZHONGHUAZHUANGPINLINGYUJIANGJIZHONGGENGDUOLILIANGFAZHANOULAIYAHEMEIBAOLIANLIANGDAPINPAI。

大家乐彩票开户 YOUYENEIRENSHIBIAOSHI,OULAIYAMUQIANDUIQIXIAPINPAIJINXING“JIAJIANFA”,ZAISHOUGOUXINPINPAIDETONGSHIKANDIAOYIXIEBIAOXIANXIANGDUIQIANJIADEPINPAI,JIZHONGYOUSHIZIYUANFAZHANZHONGGUOSHICHANG。ZHISUOYIKANDIAOKANIER,SHIYOUYUKANIERDEPINPAIDINGWEIQUJIANXIANGDUIJINGZHENGJILIE,SHICHANGBIAOXIANYUANBURUQIXIABIAOXIANQIANGJINGDEBALIOULAIYA、MEIBAOLIANNIUYUEDENGPINPAI。

卡尼爾團隊員工將轉崗

JIZHECONGXIAOXIRENSHICHULEJIEDAO,OULAIYAJIANGKANIERPINPAITUICHUDEXIAOXIZAISHANGWUTONGZHILEDAILISHANG,XIAWUZEZAIGONGSINEIBUJINXINGLETONGBAO。

OULAIYAGUANFANGFABUDESHENGMINGXIANSHI,WEILEBUSHUWEILAIFAZHANBINGBUDUANGONGGUSHICHANGLINGXIANYOUSHI,GONGSIXUANZEZHUANZHUYUPINPAIZUHEZHONGDEZHONGZHONGZHIZHONG,“WOMENXIANGXIN,ZHEJIANGSHIWOMENDEDAZHONGHUAZHUANGPINBUNENGGOUJIZHONGLILIANGFAZHANLIANGDALINGDAOPINPAI—ZHONGGUODIYIDAMEIZHUANGPINPAIBALIOULAIYAHEDIYIDACAIZHUANGPINPAIMEIBAOLIANNIUYUE”。

大家乐彩票开户 OULAIYAZHONGGUOQUFUZONGCAILANZHENZHENGAOSU《MEIRIJINGJIXINWEN》JIZHE,KANIER2006NIANJINRUZHONGGUOSHICHANG,SHICHANGBIAOXIANBUCUO,DANZAIDAZHONGHUAZHUANGPINLINGYUYAOYOUQINGZHONGHUANJI,YIZUIDALILIANGBAOZHANGZUIDADEYEWU。

大家乐彩票开户 “ZUOZHEGEJUEDINGHUALEJIGEYUEDESHIJIAN,BAXIANGGUANJIAGOUZUOLEYANJINDEKAOLIANG,JIANGYUANGONGJINXINGZHUANGANG,ANZHIZAIBALIOULAIYAHEMEIBAOLIANNIUYUETUANDUI,YOUYUANGONGLAIJUEDING。”LANZHENZHENSHUO。

JIZHEHUOXI,MUQIANKANIERTUANDUICHABUDUOYOU100DUOREN,ZHUYAOSHEJIDAOGUANLI、XIAOSHOUDENGRENYUAN。

大家乐彩票开户 DUIYUHOUXUSHIYI,OULAIYAFANGMIANBIAOSHI,WEIQUEBAOZAIZHEYIGUODUQIJIANTUOSHANCHULIYIQIENEIWAIBUXIANGGUANSHIYI,TEBIESHITUANDUIANZHISHIYI,GONGSINEIBUZHUANMENCHENGLILEYIGETESHUXIAOZUDUIYUANGONGDEANZHIJIHUAJINXINGLECHONGFENZHOUQUANDETANTAOHEZHIDING,JIANGWEISUOYOUXIANGGUANYUANGONGKAOLVGONGSINEIBUDEJIUYEJIHUI。

大家乐彩票开户 JIZHELEJIEDAO,KANIERZHUYAOSHEJIHUFUPIN、NANSHIHUFUPIN、RANFACHANPINDENGXILIE。

品牌優化還是增長乏力?

MUQIAN,OULAIYADAZHONGHUAZHUANGPINBUBAOKUOBALIOULAIYA、MEIBAOLIANNIUYUE、KANIERHEXIAOHUSHI4GEPINPAI,ZHENGGEDAZHONGHUAZHUANGPINBUGONGXIANLEGONGSIYIBANZUOYOUDEYINGSHOU。CONGOULAIYAJINQIDEDONGZUOLAIKAN,GONGSISIHUDUIDAZHONGHUAZHUANGPINBUZUOQILE“JIAJIANFA”。

大家乐彩票开户 YIFANGMIAN,OULAIYAYU2013NIAN8YUEFENSHOUGOULEMEIJIMIANMO,MUQIANHUANZAIDENGDAISHANGWUBUPIZHUN,TANGRUOSHOUGOUCHENGGONG,JIANGFANGRUDAZHONGHUAZHUANGPINBUMEN,LINGYIFANGMIAN,GONGSITINGZHIKANIERZAIZHONGGUOSHICHANGDEXIAOSHOU。ZAIYENEIRENSHIKANLAI,ZHESHIOULAIYAZAIZHENGHEZIYUANJIZHONGYOUSHIFALIZHONGGUOSHICHANG。

“KANIERDETUICHUBUYIWEIZHUWOMENPINPAIJINRUSUDUHUIFANGHUAN,WOMEN2012NIANYINJINDEKELAILIHESHENGLUOLANSHICHANGBIAOXIANHENBUCUO。”LANZHENZHENGAOSU《MEIRIJINGJIXINWEN》JIZHE,DANYEWUYOUZHONGDIANHEQINGZHONGHUANJI。

“OULAIYAZAIHUAYOU20DUOGEPINPAI,DUIPINPAIDEDINGWEIXUYAOZHONGXINSHULI,BIRUQUEDINGDIYIZHANCHANGHEDIERZHANCHANG。”GUONEIHUAZHUANGPINZHUANJIAFENGJIANJUNBIAOSHI,“OULAIYAZAIHUADEHUFUPIN、NANSHIHUAZHUANGPIN、RANFAHEMEIFA、CAIZHUANGDOUYOULINGXIANDESHICHANGFENE,GONGSIZAIPINPAIZHONGDUODEQINGKUANGXIAKENDINGXUANZEJIANGGENGDUODEZIYUANTOURUDAOZHONGDIANLINGYU。”

大家乐彩票开户 SICHUANSHENGMIANYANGSHIHUAZHUANGPINDAILISHANGLIANHEHUIMISHUCHANGLITAOZAIJIESHOU《MEIRIJINGJIXINWEN》JIZHECAIFANGSHIBIAOSHI,ZHUYAOYUANYINHUANSHIZAIYUOULAIYAWEIBIAOXIANGENGHAODEPINPAIJIJUZIYUAN,ZHESHIKUAGUOGONGSIDEQIANZHANYISHIHEYANGEDECAIWULINIANZAIQIZUOYONG。

大家乐彩票开户 SUIRANOULAIYAFANGMIANFOURENKANIERTUICHUSHICHANGSHIYOUYUYEJIBUJIA,DANYEYOUYENEIRENSHIBIAOSHI,KANIERZHISUOYIHUITUICHUZHONGGUOSHICHANG,SHIYINWEIQISHICHANGBIAOXIANYIJINGYUANLILE“DIANFENGSHIKE”。

ZAIOULAIYASHOUGOUZHONGGUOPINPAIXIAOHUSHIYIHOU,KANIERJIEZHULEXIAOHUSHIDEZIYUANHEQUDAOZAIZHONGGUOSHICHANGSHANGKUAISUCHENGCHANGQILAI,2008NIAN~2011NIANSHIKANIERZAIZHONGGUOSHICHANGDEGAOSUFAZHANSHIQI。

大家乐彩票开户 “ZHIQIANKANIERTUICHUXINPINDESUDUHENKUAI,ZENGCHANGHENKUAI,DANSHIJINJINIANDAHUANJINGZAIBIAN,GANJUEKANIERZONGTIQUESHAOLIANGDIAN,ZAIYIXIESHICHANGDEFENEXIAHUAYEBIJIAOLIHAI。”YIWEIHUAZHUANGPINYINGXIAORENSHIGAOSUJIZHE,KANIERDETUICHUYUQISHICHANGBIAOXIANYOUGUANXI,ZHISHAOGONGSIBUHUIRANGSHICHANGBIAOXIANHENHAODECHANPINTUICHUSHICHANG。

大家乐彩票开户 LITAORENWEI,KANIERPINPAIZHISHIZAIOULAIYANEIBUBIAOXIANBUGOUHAO,“KUAGUOQIYEQIXIAPINPAIHENDUO,KEYIDIAOZHENGDEFANWEIHENDA,PINPAISHUISHANGSHUIXIAWANQUANSHIKANSHICHANGBIAOXIANHECAIWUBAOBIAO。”

大眾化妝品競爭環境生變

大家乐彩票开户 ZAIKANIERTUICHUDEBEIHOU,SHIRIQUJILIEDEDAZHONGHUAZHUANGPINSHICHANGHEQIAORANSHENGBIANDESHICHANGHUANJING。

大家乐彩票开户 FENGJIANJUNGAOSUJIZHE,YUGAODUANHUAZHUANGPINXIANGBI,MUQIANDAZHONGHUAZHUANGPINDESHICHANGZENGSUYIJINGMINGXIANFANGHUAN,“LEISIKANIERZHEZHONGDANJIAZAI100YUANYIXIADECHANPINJINGZHENGYICHANGJILIE,BINGQIEYUBENTUPINPAIZHIJIEJINGZHENG,BIPINDEDOUSHIZONGHESHILI”。

2012NIANDI,NIERSENFABULEYIZUSHUJU:ZAI2009NIAN5YUE,KUAGUOHUAZHUANGPINGONGSIPINPAI (BUBAOKUODABAO)DESHICHANGZHANYOULVWEI57.9%,ERDAOLE2012NIAN5YUE,ZHEYISHUZIYIXIAHUAZHI44.5%。

大家乐彩票开户 LANZHENZHENYETANYAN,MUQIANSHICHANGGENZHIQIANBUYIYANGLE,“HENDUOJINGZHENGDUISHOUDOUZAIZOUXIAPOLU。WOMENRENWEIXIANZAISHIYIGEZHANLVESHIJI,JITUANZUOCHUZHEYANGDEJUEDING,SHIWEILENENGGOUBAOCHIBIJIAOWENJIANHELINGXIANDEZENGCHANG”。

LITAOGAOSUJIZHE,CONGXINGYEXINGSHILAIKAN,“TUYANGPINPAI”DEJINGZHENGJINRULEXINDEJIEDUAN,BENTUPINPAIZAIMOUXIELINGYUZAIJIASUZHUIGANWAIZIPINPAI。

大家乐彩票开户 YIYAFANGWEILI,2013NIANDIXUANBUZAISUOJIANKAIZHICAIYUAN650REN,JUYAFANGSANJIDUCAIBAO,GONGSIYIJIDUJINGKUISUN550WANMEIYUAN,QIZHONGZHONGGUOSHICHANGDEYINGSHOUTONGBIDAFUXIAJIANG67%。ERLUHUANONGZEZAIJINRUZHONGGUOSHICHANG37NIANHOU,YU2013NIANDEZUIHOUYITIANXUANBUJIANGCHECHUZHONGGUOSHICHANG。▲

大家乐彩票开户 (YUANBIAOTI:YAFANGCAIYUAN OULAIYAPINPAI:TINGZHIKANIERZAIHUAYEWU)

大家乐彩票开户 ZERENBIANJI:WANGKUNWEI

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