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小紅書做直播的背后,隱藏了什么秘密?

時間:2019-12-09 17:10來源:幾何小姐姐 作者:幾何小姐姐 點擊:
小紅書上周發布了他們要做電商直播的消息。這是非常大的一個商業動作。對于行業里擅長內容的kol來說,平臺每新增一個業務方向或者產品功能,都意味著新的流量和商業機會。

【直報網北京12月9日訊】(幾何小姐姐)小紅書上周發布了他們要做電商直播的消息。這是非常大的一個商業動作。對于行業里擅長內容的kol來說,平臺每新增一個業務方向或者產品功能,都意味著新的流量和商業機會。

XIAOHONGSHUCENGZAIJINNIAN5YUESHISHUIXINDE《PINPAIHEZUORENPINGTAISHENGJISHUOMING》JIHUA,BAMEIYOUQIANYUEMCNDECHUANGZUOZHEDANGZAILEMENWAI;7YUEDIBEIYAOQIUGUANFANGQUDAOXIAJIA,LIANGGEYUEDESHIJIANZHOUQILIYINGXIANGLEZENGCHANG,MEIGEYUEDAU(RIHUOYUE)DIELE200WANZUOYOU。SHISHISHANGZHELIANGGEJIEDIANSHIJIAN,DUIXIAOHONGSHUDESHANGYEHUAJINDUYOUZHUJUDADECHONGJIHEYINGXIANG。

DANCHANPINTILIANGYIJINGDAOLEZHEGEJIEDUAN,SHANGYEHUAKENDINGSHIXIAOHONGSHUWEILAIDEZHONGYAOZHANLVE。JIEXIALAIWOHUIZHUBUCHAIJIEYIXIA,XIAOHONGSHUZUODIANSHANGZHIBOHEFABUXILIECHUANGZUOZHEJIHUABEIHOUDESHANGYELUOJI。

01

為什么是小紅書?

SHUXIWODELAODUZHEDOUZHIDAO,BOZHUYIZHIHENGUANZHUXIAOHONGSHUZHEGECHANPIN。ZAOZAI2018NIANNIANCHU,XIAOHONGSHUDAUZHIYOU200WANBUDAODESHIHOU,WOJIUKAISHIJIANKONGTAMENDECHANPINCHENGCHANGQUXIAN。

BUDAO2NIANDESHIJIANLI,YANKANZHUTAMENCONGBAIWANDAU(RIHUOYUE),DAODALE2000DUOWANDAU。QIZHONG,CONG200WANDAOCHAOGUO1000WAN,ZHIYONGLEBANNIANZUOYOUDESHIJIAN。ZHECONGHULIANWANGCHANPINCEKAN,SHIHENLIHAIDEZENGCHANGSHUJU。

大家乐彩票开户 CHULERIHUOYUE,YIGECHANPINHAOBUHAODEZHONGYAOHENGLIANGZHIBIAOSHILIUCUNLV。XIAOHONGSHUCHAOGUO50%DECIRILIUCUNHEGAOPINDEDAKAILV,SHIYONGHUYONGJIAOTOUPIAODEJIEGUO;NEIRONGDUIYONGHUNIANXINGDEJIJIYIYI,YIJINGCHENGWEIBEIXINGYEYANZHENGGUODETONGYONGGONGSHI。

大家乐彩票开户 SUOYIJINTIANWOMENHUIKANDAO,SUOYOUDEDIANSHANGLEICHANPIN,DOUKAISHIPINMINGDEZAIZIJIDECHANPINLI,QUZUOYIXIEBAOKUOTUWEN、SHIPINZAINEIDENEIRONG。YINWEICONGYONGHUXINZHIDEJIAODULAISHUO,DIANSHANGSHI”HUOJIA“,DANSHIXIAOHONGSHUSHI”SHU“。RENMENBUHUIGAOPINCIDEQUZHONGFULIULANHUOJIA,DANSHIQUEKEYIJINGCHANGFANFANSHU。

02

小紅書為何要得罪KOL?

大家乐彩票开户 RENHEYIDONGDUANCHANPIN,DANGTADECHANPINTILIANGFAZHANDAOYIGEJIEDUANZHIHOU,CHANPINYIDINGHUIDAOTUISHANGYE,JINNIANDEXIAOHONGSHU,JIUGANGHAOZHANZAILEZHEGESHIZILUKOU。

2019NIAN5YUE,XIAOHONGSHUFABU《PINPAIHEZUORENPINGTAISHENGJISHUOMING》JIHUA。ZHEGEJIHUAGUIDINGSUOYOUTONGGUOPINGTAIDUIJIEPINPAITUIGUANGDEkolBIXUQIANYUEMCNJIGOU,ZHEJIUDAOZHILEHENDUOYOUYINGXIANGLIDEGERENCHUANGZUOZHEMEIBANFATONGGUOGUANFANGQUDAOJIETUIGUANG,LINGYIFANGMIAN,YOUXIEXIANGTONGGUOGUANFANGQUDAOJIETUIGUANGDECHUANGZUOZHE,JIUBIXUZHAOGEMCNQIANYUE,MEIBANFABAOCHIDULIXING。ZHEXIEGUIZEHEMENJIANJIANGYIBUFENkolKAZAILEMENWAI。

JINBUQUPINGTAIDEHEZUOJIHUA,YIWEIZHUJIANGHENNANHUODELIXIANGDESHANGYEHUALIULIANG。ZHEYESHIWEISHENME5YUEXINDEPINGTAISHUOMINGYICHU,kolSHENGYINHENDADEYUANYIN;XIAOHONGSHUDELIULIANGFENFAJIZHI,GENNEIRONGZHILIANGXIXIXIANGGUAN。ZHIYOUBEIPINGTAIPANDUANWEIYOUZHIDEKolHENEIRONG,CAINENGHUODEGENGDUODEPUGUANGLIANG。HENDUOCUOGUOPINGTAILIULIANGCHUANGKOUDEXINkol,MEIYOUWANCHENGYOUJINGZHENGLIDEPUGUANGLIANGHEFENSIJILEI,DANTAMENYEXIANGYOUGENGDUOLIULIANGHEJIHUI。

小紅書在向KOL示好

SHANGLIBAIXIAOHONGSHUTUICHUDENEIGE“CHUANGZUOZHE123JIHUA”,KEYILIJIEWEISHIDUI5YUEFEN《PINPAIHEZUORENPINGTAISHENGJISHUOMING》DEXIUZHENGHESHENDUBUCHONG。QIANZHEBEISHOUTIAOZHANDEYUANYINCHULEYINGXIANGCHUJIkolDEJIJIXINGZHIWAI,HUANYOUYIGEZHIMINGDEWENTISHI:ZHISHEZHILEGAOMENJIAN,DANMEIYOUGAOSUHEXINYONGHUSHANGSHENGDEGUIZEHELUJING。

大家乐彩票开户 ZHEYICI,TAMENXIANRANSHIBUQUANLEZHEGELUOJI。DUIBILIANGCIXIZE,FENSILIANGYAOQIUDEJIANGDIHEDULICHUANGZUOZHEBEINARUDAOPINPAIHEZUODEFANWEINEI,DADADEJIANGDILEMENJIAN,GENGDUODEkolJIANGNADAOSHIHUI。

大家乐彩票开户 ZHONGZHONGCELVEBIAOMINGXIAOHONGSHUZAIXIANGkolSHIHAO:TAMENXIANGTONGGUOYIXILIEDECHANPINSHEJIHEYUNYING,LIUZHUPINGTAISHANGZUIYOUZHIDECHUANGZUOZHEMEN。XINTUICHUDECHUANGZUOZHEZHONGXIN,GEINEIRONGCHUANGZUOZHETIGONGLEHENDUOGONGJULEIDEGONGNENG。BANGZHUkolLEJIEPINGTAINEIRONGQUSHI、LEJIEFENSI,CONGERTISHENGNEIRONGSHENGCHANXIAOLV。

大家乐彩票开户 QICI,SHITUICHUBIJIFUFEITUIGUANGGONGJU“SHUTIAO”。JIUDENGYUSHIRENGLEGANLANZHICHULAI,GEIXINSHOUSHANGLUDEkolYIJIAJINENGDIANDEJIHUI:ZHEGETUIGUANGGONGJUYOUDIANLEISITOUTIAOHAOWAI,KEZHENDUIZIDINGYIRENQUNJINXINGJINGZHUNTOUFANG,BANGZHUFENXITOUFANGJIEGUOYIJITIGONGZUGOUXIANGSHIDETOUFANGSHUJUFENXI。

有實力的團隊和個人,即便在錯過平臺流量窗口之后,依然有機會從0到1入局小紅書。但是最終能有機會出來的,一定是內容和運營實力都很強的團隊。

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